About

Accomplished design professional specializing in luxury and prestige skincare and makeup packaging and 360º campaign support. Passionate about elevating brand identity through storytelling. Expert in creating innovative, proprietary packaging solutions, contributing to multiple international patents.

Demonstrated expertise in trend research, prototype development, and scaling production for global launches. Known for maintaining CMF consistency, ensuring seamless execution from concept to consumer. Proven ability to drive brand success through cross-functional collaboration, delivering impactful creative concepts to life.

Areas of Expertise
Packaging Design | Industrial Design | Sustainable Design | Print Design | Art Direction | Creative Direction | Brand Development | Cross-functional Collaboration | Global Production Execution | CMF Consistency 

Professional Experience

Estée Lauder, Inc. | NY, NY
November 2016 - Present
Design Director: Estée Lauder
Oversaw design of primary and secondary packaging for Luxury Skincare and Makeup categories from concept to global launch.

• Collaborated with cross-functional teams to achieve Brand goals for each launch. 

• Innovator on multiple International Patents for Packaging Design.

• Executed trend research to inspire creative concepts for product form and CMF.

• Collaborated with Brand and supplier-side engineers to bring creative vision to scaled global
  production across multiple suppliers.

• Directed Industrial Designers to execute concept into 3D models.

• Worked with Model Makers to build concept prototypes.

• Maintained consistency in CMF and quality in Global production execution for each
  product launch.

Shiseido Americas Corporation | NY, NY
April 2012 - November 2016
Art Director: NARS Cosmetics
Executed creative vision in support of new Makeup and Skincare collections from concept to final production.

• Developed concepts for art direction to support seasonal makeup and skincare collections.

• Directed photo shoots for stylized product photography.

• Designed primary and secondary packaging for new launches and specialty programs.

• Created display systems and brand guidelines for global retail partners.

• Traveled for on - site print production and packaging manufacturing approval.

Sue Devitt Beauty | NY, NY
June 2010 - April 2012
Design Director

• Led design in print, packaging, visual merchandising, and digital content, enhancing brand consistency.

• Directed freelance teams, ensuring high-quality output aligned with strategic objectives.

• Redesigned brand logo and set new design standards, strengthening brand identity. 

Estée Lauder, Inc.| NY, NY
February 2007 - May 2010
Associate Design Director: La Mer,
Jo Malone, Bobbi Brown

• Led print design for Advertising, POSM, and PR needs for all product launches.

• Oversaw concept and art direction for stylized product photography.

• Designed stylized product catalogues for Global markets.

Additional Relevant Experience

Garth Clark Gallery | NY, NY
September 2002 - February 2007
Assistant Design Director
Provided information design for gallery exhibitions.

• Created identity design for the gallery’s non-profit organization. 

• Re-designed the gallery website & maintained content.

• Provided information design for gallery exhibitions.

Freelance Designer | New York, NY
June 2001 - April 2012

IO Beauty, NY, NY
Art Direction, Packaging Design

Lauren Hutton, NY, NY
Packaging Design

Modus Design, NY, NY
Ceramic Design and Production

Lefevre Studios, Inc.| NY, NY
Illustration, Graphic Design

Vitra, NY, NY
Store Design, Visual Merchandising

Douglas Fitch Design, NY, NY
Furniture Design, Illustration