Art Direction for stylized product photography to support product launches. Visuals used for advertising, social media posts, press and influencer kits, in-store visuals and light boxes, and promotional events. Developing a visual concept for a product launch that can tell a story about what sets the product apart, be impactful without words, and get the consumer to fall in love. Art Direction is a collaborative effort between the designer, the photographer, and the stylist, whether it’s a custom-built set, seductive product texture, an unexpected pop of color, or dramatic lighting.