Color Makeup
& Sets

Packaging Design for eye and cheek products, palettes, and sets. From designing fully custom tooled mascara and lash serum packaging, to unique pressing patterns for eyeshadow and blush palettes, to multi-part brow products, there are many design considerations. In a saturated makeup market, what makes the product desirable, what makes it stand out from the rest? For eyeliners and brow pencils, it’s so important to make a fast first impression, so maximizing color payoff in the package, while maintaining elevated branding aesthetics is key. Eyeshadow and blush palettes are designed to be refillable, and the refill godet also acts as the merchandising tester, maximizing use of in-store display space. Custom palettes have playful wraps and limited edition secondary packaging to celebrate special moments through story telling.

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Face Makeup

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Cosmetic Tools