Re-Nutriv
Packaging Design for the Estée Lauder Re-Nutriv luxury skincare franchise. Each product is designed with franchise-specific proprietary details, such as diamond faceting in the glass bottles and jars as well as a faceted pattern on the cap lenses. The franchise has super luxe finishes and is designed to be displayed on your vanity. All new launches are designed to be refillable and separable, with an intuitive refill system. True luxury has to be sustainable. Several designs have US and International patents for form and function. Each product launch went through rigorous package testing and quality approval for every element and material, making sure that all products within the franchise have consistent color and finish.
Re-Nutriv Age Reversal Eye Creme with ceramic rolling applicator. Applicator has a proprietary faceted design that gently massages the eye area and delivers a cooling and soothing product application.
Re-Nutriv Age Reversal Eye Creme with applicator
Re-Nutriv Age Reversal Eye Creme
Re-Nutriv Brilliance Serum. Patented design for #1 best selling luxury serum. Innovative refill system combined with luxury look and feel of cut glass and aluminum.
Re-Nutriv Brilliance Serum with Refill
Re-Nutriv Brilliance Serum Refill
Re-Nutriv Diamond Brilliance Serum, Eye Serum, and Soft Creme
Re-Nutriv Diamond Brilliance Soft Creme with Refill. Angled finger notch in the neck of the jar allows for simple removal of the refill. The notch design follows the faceting pattern of the jar base and cap lens.
Re-Nutriv Brilliance Face Creme
Re-Nutriv Eye Products
Re-Nutriv Eye Serum with applicator
Re-Nutriv Eye Serum with applicator. Patented applicator is fitted with a magnet to adhere to the serum bottle. Flexible neck allows for a super gentle application, while the soft curves of the ceramic tip deliver a soothing sensation to the delicate under-eye area.
Re-Nutriv x Gracie collaboration. Worked with the artisans at Gacie to translate Mrs. Estée Lauder's favorite wallpaper pattern to be used for a limited edition jar and set up box set. The flower details are picked up and etched around the gold edges of the cap.
Re-Nutriv x Gracie collaboration
Re-Nutriv x Gracie collaboration
Re-Nutriv Utimate Lift Skincare packaging. Each component follows the franchise's unique circle-to-square transition, this detail translated across various scales, proportions, and materials.
Re-Nutriv Ultimate Lift Emulsion. Glass bottle follows the franchise's proprietary circle-to-square transition. Gold metallization acts to protect the potent formula inside.
Re-Nutriv Ultimate Lift Skincare packaging